Simple Steps to Launching a Mobile App


Many businesspeople have wonderful ideas on how they are going to launch great mobile apps and make lots of money. However, the devil is always in the details. The hardest thing is transforming an idea into reality and then transforming that “reality” into a revenue stream. Custom application development with a professional app developer can help you in figuring out which of these ideas are plausible and which ones are not.

When it comes to custom application development, there are three main kinds of apps that entrepreneurs can opt for. These include the following:

·         Apps that cater to a particular need

·         Apps that make certain tasks easier

·         Entertainment apps

Each of these segments apps will have different development approaches and different marketing strategies. A mobile app, for example, will require a more social-based marketing approach. Determining your app strategy will be very critical to your success. Every app will need a user base in order to generate the required revenue so strategy is always very important in mobile application development.

If you lack technical knowledge in application development, there are ways in which you could go about application development and make it a roaring success. Here are some of those steps that you can undertake:

Validation of the Initial Idea

Before embarking on custom application development, it is important to sit with your team and brainstorm the various application development ideas. Start by writing down the ideas and then testing the merit of each of these ideas. Study the market and determine what else is available in the marketplace.

Work out the graphics and user interface of the app

These are as important as the app functionality. If you have decided on the initial app concept, you can now move to how you want users to interact with the app.  The user interface will also determine the feel and the user experience of the app. It could make or break an app. There are certain small details that need to be worked on such as deciding on how buttons will look like on the homepage of the app.

Test the app multiple times

After developing a working function of an app, it is important to test it in order to determine what end users think of the app. You can begin testing with the development team and then the inner circle such as the staff members and colleagues. After that, you can roll it out in a beta-version to a few invited users. The app testing phase will unveil various bugs which can be fixed in order to ensure the functionality of the app is top notch.

Iterate the app and then launch

When you are comfortable with the app, you can now submit it to the marketplace such as Google Play and the Apple iStore. This process can take a few days and may require that you make certain changes to the app. Once the app has been approved in these stores, you can now begin marketing the app to your target audiences.

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